Networking Now
Networking Now
Growing your business through the power of relationships

  • The Culture of Entrepreneurism
    I just attended the BNI International Conference in Southern California.  There were almost 1,000 people from 40 countries around the world at the event.  It looked like a meeting at the United Nations with people from different countries and different accents all meeting for several days.  It was amazing to watch business people from various cultures working together to network [...]

  • Capture Your Success Stories
    Many of us are taught as children that we should refrain from bragging about our successes. But there’s a caveat to those rules that our parents usually didn’t teach us: The rules apply to our individual, personal lives–not our businesses. Success stories about businesses and entrepreneurs are vital for those of us dedicated to learning all [...]

  • Do What You Love And You’ll Love What You Do
    As an adjunct university professor for almost 20 years, I would often have students say to me, “What kind of business or profession should I consider going into right now?”  I would respond by asking them, “What do you like to do?  What do you really enjoy?” They’d respond by saying something like . . . “No, no, you don’t understand, I’m asking what [...]

  • ‘Multi-Touch Marketing’ Helped Win The Presidential Election
    OK, the economy was clearly the big factor in this presidential election.  However, that aside, I am in awe of the “multi-touch marketing campaign” by President-elect Obama that helped steamroll the election.  No matter what party you are with or which candidate you supported (I’m an Independent), you have to admire the technology strategy implemented by [...]

  • Why Join a Chamber of Commerce?
    In addition to joining a referral networking group, you should also consider further diversifying your network by joining your local chamber of commerce.  A chamber provides a broad membership base but usually within a defined geographic area, such as a town or a county.  Depending on the nature of your business, this kind of local membership could [...]

  • Face to Face: How to Reclaim the Personal Touch in a Digital World
    Earlier this month Susan RoAne’s latest book, Face to Face: How to Reclaim the Personal Touch in a Digital World, was released. I think it is an essential read for everyone interested in becoming a better networker. Susan has been a good friend of mine for years, and she is one of the few people I know [...]

  • Ask Your Own Questions
    The law of reciprocity is always working, and it even has an impact on our conversations when we’re networking.  If you want someone to ask you a specific question, ask her the same question first. She’ll think, “that’s a great question.” After she answers, she’ll probably ask you the same question in return.  (If she [...]

  • Seek Out a Referral Networking Group
    How much would it benefit you to have several dozen salespeople working on your behalf to bring you new business?  That would be something, wouldn’t it?  Wait, it gets better.  What if you didn’t have to pay them a salary or commission?  What if you didn’t have to provide them office space or fund their [...]

  • Get Value for Your Time
    As the founder and chairman of an international organization, I am sometimes overwhelmed by commitments and obligations, so I know firsthand how important it is to make the most of your time.  Have you ever tried to get back an hour you spent on something that didn’t turn out well? It’s not possible. Since you [...]

  • Sponsor Select Events
    Sponsorships seem to have become a part of our consumer culture.  You can’t watch or attend a big sports event, for example, without being exposed to the event’s sponsors.  On a smaller scale, local communities and organizations also depend on sponsorships to make ends meet at some of their events.  In most cases, the dollar [...]